Benefits of Self-Serve Ad Platforms for Advertising Companies

Since we can remember, manual ad placement has existed and has a long history. Self-serve platforms , however, have made advertising and ad inventory management simpler and more time-efficient for more than ten years. Self-serve ad buying and selling not only results in an automated process that removes sales representatives from the transaction, but it also turns into a one-stop solution for advertisers and subsequently can increase publisher revenue at direct rates. In contrast to managed campaigns, these self-serve platforms give advertisers access to built-in tools that make it easier to create, manage, and run advertisements on publishers' websites. Furthermore, pre-configured self-service settings can easily replace and manage time-consuming interactions between sales, ad operations, and other stakeholders. Publishers can also give their advertising partners data reports and insights because they directly own the ad-serving platform. A Self-Serve Portal's Benefit...