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Showing posts from April, 2023

Benefits of Self-Serve Ad Platforms for Advertising Companies

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Since we can remember, manual ad placement has existed and has a long history. Self-serve platforms , however, have made advertising and ad inventory management simpler and more time-efficient for more than ten years. Self-serve ad buying and selling not only results in an automated process that removes sales representatives from the transaction, but it also turns into a one-stop solution for advertisers and subsequently can increase publisher revenue at direct rates. In contrast to managed campaigns, these self-serve platforms give advertisers access to built-in tools that make it easier to create, manage, and run advertisements on publishers' websites. Furthermore, pre-configured self-service settings can easily replace and manage time-consuming interactions between sales, ad operations, and other stakeholders. Publishers can also give their advertising partners data reports and insights because they directly own the ad-serving platform. A Self-Serve Portal's Benefit...

What’s in Store for Publishers with Self-Serve Advertising Platform

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According to recent research, about 75% of ad buying and selling will be done with automated technology by the year 2027. This strongly indicates the beginning of the digital revolution in the advertising world and a core shift in the way ad space inventory is sold. This is where self-serve advertising enters and swipes away the challenges that were earlier faced by publishers. Today, publishers can effortlessly automate their ad sales, cut down on negotiation time, and close a number of direct sales with some of the bestself-serve advertising platform . Therefore, you don't need to stress about monotonous procedures and ineffective inventory sales. What is Self-Serve Advertising? In simple words, self-serve advertising is a new and improved way of selling ad space to target customers. This type of advertising allows for clear communication between publishers and advertisers without the intervention of sales representatives. It allows publishers to reach out to a large pool o...