Benefits of Self-Serve Ad Platforms for Advertising Companies

Since we can remember, manual ad placement has existed and has a long history. Self-serve platforms, however, have made advertising and ad inventory management simpler and more time-efficient for more than ten years. Self-serve ad buying and selling not only results in an automated process that removes sales representatives from the transaction, but it also turns into a one-stop solution for advertisers and subsequently can increase publisher revenue at direct rates.

In contrast to managed campaigns, these self-serve platforms give advertisers access to built-in tools that make it easier to create, manage, and run advertisements on publishers' websites. Furthermore, pre-configured self-service settings can easily replace and manage time-consuming interactions between sales, ad operations, and other stakeholders. Publishers can also give their advertising partners data reports and insights because they directly own the ad-serving platform.

A Self-Serve Portal's Benefits for Publishers and Advertisers

Self-serve platforms enable marketers to communicate advertising strategies and develop inventive ads without relying on interpersonal interactions. It gives the advertisers control over the situation. The frequency of the ad campaigns, the target market, even the mode in which these ads will be displayed can all be customised and changed.

It is much simpler to maximise campaign effectiveness while lowering overall campaign costs with a targeted advertising campaign. Advertisers are aware of the value of demographic targeting and the influence of interactive advertisements. With built-in features that enable the creation of rich media, video, or banner ads along with sophisticated targeting options, self-serve portals give them a better chance to interact with users.

Publishers can manage their ad spaces across various websites from a single interface by automating their websites. Despite the fact that the publishers own the website, a self-serve portal manages and updates the advertising spaces more effectively.

Publishers can use a full-service system manager to manage the accounts of their advertisers. Additionally, it enables them to give their clients performance metrics and reporting. It builds trust and gives clients an advantage over rivals.

To Sum

Publishers and advertisers have different considerations when looking for a self-serve advertising platform. Publishers aim to reliably and economically manage the overall ad inventory, while advertisers seek direct buy access to a website's inventory, ways to expand their audience reach and increase conversions through performance-driven ads. Their expectations can be met with an easy-to-use self-serve portal like Airtory's Self-Serve Plus.