What’s in Store for Publishers with Self-Serve Advertising Platform

According to recent research, about 75% of ad buying and selling will be done with automated technology by the year 2027. This strongly indicates the beginning of the digital revolution in the advertising world and a core shift in the way ad space inventory is sold. This is where self-serve advertising enters and swipes away the challenges that were earlier faced by publishers.


Today, publishers can effortlessly automate their ad sales, cut down on negotiation time, and close a number of direct sales with some of the bestself-serve advertising platform. Therefore, you don't need to stress about monotonous procedures and ineffective inventory sales.

What is Self-Serve Advertising?

In simple words, self-serve advertising is a new and improved way of selling ad space to target customers. This type of advertising allows for clear communication between publishers and advertisers without the intervention of sales representatives.

It allows publishers to reach out to a large pool of customers, such as ad agencies and advertisers interested in buying their ad space. Self-serve advertising enables external integrations with the digital system and provides all the necessary tools for advertisers to create, manage, and optimize their ads in one place.

Top Benefits of a Self-Serve Advertising Platform

Here are a few benefits of self-serve advertising platforms:

Reduced Time and Overhead Cost

With self-serve advertising platforms, publishers do not need a dedicated team to manage and sell their online ad space. As the process is automated, it saves a lot of time and overhead costs. No more reliance on sales representatives to close the deal.

Improved Price Control

Price is a big part of the negotiation between publishers and advertisers. Self-serve advertising enables publishers to sell at more direct rates and gives them better control over the prices of their inventory.

Real-Time Metrics

Digital campaign performance is analyzed from the data that is gathered from the campaign. With self-serve advertising platforms, advertisers can get custom reports and insights about their campaigns. Publishers attract more customers by providing these benefits.

Self-serve advertising platforms brought in incremental cash flow opportunities for publishers. It is paving the way to close more deals and automate the business.


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