Eye Catching Features of Self-Service Ad Platform

 The ad-selling dynamics for publishers remained the same for several years when they used to offer ad inventory to the top contenders in the market through ad auctions and other traditional methods. The leftover inventory was passed on to small advertisers. However, this process was inefficient and unpredictable. It required more time, effort, and human intervention.

With the evolution of ad space, the ball is now in the hands of publishers to make this process cost-effective, time-efficient, and automated. The new-age self-service advertisement platforms have helped publishers in many departments, including creating a competitive environment for advertisers, selling at direct rates, and more.



Top Features of Self-Service Ad Platforms

Automated Billing

One of the most helpful features of top self-service ad platforms is the automated billing process. Now, publishers don’t need to follow up on payments from advertisers. With self service ads platform advertisers choose and pay for the ad spaces they want at the same time when they are submitting their campaign to the publisher for approval. This prepayment model frees publishers from the hassle of raising pay orders, invoices, chasing after payments, etc. which brings much-needed flexibility and transparency between both parties.

Value Add for Your Advertisers

When you think about your customers’ requirements and serve them what they need, you will certainly get incremental benefits. This is what self service the ads platform does. It offers access to advanced tools for rich media ad creation for advertisers to help them create dynamic ad experiences. As a result, publishers get higher website ROI.

Optimization of Ads Sales Revenue Streams

Publishers can maximize their ad sales potential further by offering advertisers a robust range of targeting options. The CPM can also be set based on these options, where more detailed targeting with granular audience insights will have a higher CPM as compared to more generic targeting options.

The Bottom Line

The self-service ad platform automates and streamlines direct sales processes, resulting in reduced overhead costs and a time-efficient process, publishers are finally getting a complete solution for their business. It is a game-changer for those publishers who consider selling ad inventory through their primary business model. No manual negotiation and optimized direct sales are the added advantages of self service ad platforms.

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