Eye Catching Features of Self-Service Ad Platform
The ad-selling dynamics for publishers remained the same for several years when they used to offer ad inventory to the top contenders in the market through ad auctions and other traditional methods. The leftover inventory was passed on to small advertisers. However, this process was inefficient and unpredictable. It required more time, effort, and human intervention. With the evolution of ad space, the ball is now in the hands of publishers to make this process cost-effective, time-efficient, and automated. The new-age self-service advertisement platforms have helped publishers in many departments, including creating a competitive environment for advertisers, selling at direct rates, and more. Top Features of Self-Service Ad Platforms Automated Billing One of the most helpful features of top self-service ad platforms is the automated billing process. Now, publishers don’t need to follow up on payments from advertisers. With self service ads platform advertisers choose and pay for the