Self-Serve Advertising Platform: Meaning and Benefits
As the advertisement world evolved over time, media buyers started looking for new and improved ways to maximize their ad spending. This is because companies became more specific about their advertisement budget and how it is utilized to reach out to their target customers. Self-serve advertising entered the space and served as a common ground where advertisers and publishers came into direct contact for purchasing and selling ad space. What is Self-Serve Advertising? Self-serve ad solution allows publishers to sell their digital ad inventory to the right advertiser directly without the assistance of a sales representative. Earlier, the process of buying and selling ad inventory was done in a traditional manner that was time-consuming and costly. With a self-serve ad solution , the process is completely streamlined, and it is also protecting the revenue stream of publishers. Self-serve advertising platforms are highly effective as they allow advertisers to add specific details o